A 5 week design sprint to create a new product category for an existing brand

Canada Goose creates gear to help survive severe outdoor conditions. They’ve also embraced being a prosumer brand. I researched their design language and found some common elements that could translate into an urban carry-bag.

NBA Crossover

Modular

Sleek

Office

A satchel bag to accompany the wearer through their everyday tasks.

Casual luxury with clean and innocuous style

Commute

A backpack to shoulder the weight of all the things you need to bring with you to work every day.

Sized to fit a 17 inch laptop

Keeps the user safe and visible to traffic with reflective detailing